Business Building
New business building is one of the hardest things to do, in the context of an existing company in many ways more so than with a greenfield startup
Business Building Comes In Many Flavors, All of Which We Have Experience In And Support
- Build-up of a new product (service, software) and respective revenue stream within a business unit.
Project Example: B2B Software Suite to complement machine products and prevent commoditization
- Setup of a new, internal unit to own a specific new business.
Project Example: Equipment-as-a-Service unit for a manufacturing company
- Attachment of an acquired startup and its technology and business model to an existing business unit, including process and people integration.
Project Example: MedTech deal to expand product and market position of global MedTech leader
- Excubation of a legal entity with complete own operations.
Project Example: B2B Software Business for a manufacturing conglomerate
- Design and structuring of internal investment vehicles or corporate venture funds.
Project Example: Energy‑as‑a‑Service venture for a leading gas engine manufacturer
EXP
ANDING
Sales-led Business Building
Our business-building philosophy is sales-led: We make sure that there is sufficient need and potential in the market for the solution we envision to build. Then we define and develop the solution/product in co-innovation mode with customers and set up the detailed organizational model. Next, we iterate until we reach the steady state.
- We believe that market performance is the definitive test for new businesses
- We apply a sales-led approach to business building, prioritizing market adoption over product fine-tuning or organizational decisions
- We initiate a stringent go-to-market process already in the first days of the project
We follow a multi-stage approach from idea due diligence to scaled business and bring capabilities and capacities for each step.
Most of our experience in building businesses is in B2B, but we have also built a number of B2C ventures. Corporate Ventures our team has previously been involved with or built:
- PE-owned manufacturing player: Energy-as-a-Service Business
- Manufacturing conglomerate: B2B Software for electric fleet management
- International Energy Services player: IoT-enabled ESG data platform
- International Chemical player: Novel B2B matching platform
Our Own Ventures
Ventures we have built as entrepreneurs or supported as co-founding investors
Greenfield startups we actively support as business angels or anchor investors
Corporate Ventures we have built (selection)
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